Creative Strokes Hub: Empowering Artisans with AI and Purpose

What happens when a finance professional decides that spreadsheets aren't enough—that the real returns worth chasing are measured in lives transformed? For Karishma Jain, founder of Creative Strokes Hub (www.creativestrokeshub.com), the answer lies at the intersection of AI, traditional artistry, and an unwavering commitment to giving back.

Bridging Worlds Through Art

Creative Strokes Hub connects talented artisans from underserved communities with customers seeking authentic, handmade oil and acrylic paintings. These aren't mass-produced prints—each piece carries the story of an artist whose skills have been passed down through generations, yet who has struggled to find fair compensation and market access.

The inspiration came from witnessing the immense talent and dedication of artisans, coupled with the struggle they faced in earning a sustainable livelihood. I realized that my background in technology, finance, and business could assist them in unlocking their potential—not by changing their art, but by changing their access to the market. — Karishma Jain

AI as the Enabler, Not the Solution

For project managers exploring how AI can drive social impact, Creative Strokes Hub offers a compelling model. The platform leverages AI strategically—not as a replacement for human creativity, but as a multiplier for operational efficiency and market reach.

Karishma’s team integrates AI across CRM, social media, and multi‑platform marketing, using customer data, cultural preferences like Vastu and Feng Shui, purchase history, and engagement insights to personalise communication, optimise visibility, and expand reach.

Crucially, Karishma maintains that AI serves as a supporting tool, never the final arbiter. All feedback and design concepts provided to artists undergo human review. This balance ensures that technology enhances rather than diminishes the authenticity that makes each painting valuable.

The "Low-Tech, High-Impact" Philosophy

One of the most instructive aspects for project managers is Karishma’s approach to infrastructure constraints. Rather than requiring artisans to adopt complex systems, Creative Strokes Hub handles all sophisticated technology—AI, CRM, e-commerce—on the platform side.

Artists coordinate through simple, accessible tools like chat and basic video calls. Regular training sessions help build digital confidence without overwhelming participants. This stakeholder- centric design minimizes the technology burden on artisans.

The team is also leveraging AI-generated educational materials to help artists integrate modern techniques into their traditional practice—a thoughtful evolution that respects heritage whilst enabling growth.

Traditional approaches rely on manual coordination and broad-stroke marketing, which are inefficient and costly, AI allows us to create posts aligned with our vision and reduces overhead, improving our efficiency. — Karishma Jain

Measuring What Matters

Creative Strokes Hub’s impact extends beyond finances. The team monitors rising artisan income and repeat orders, but equally values the renewed interest among younger community members in learning the craft. As Karishma explains, “Many artists had given up because returns were poor. We show them their skills remain relevant and desirable."

Their first international sale underscored this mission: fair payment and genuine joy for an artist thousands of miles away, proving that a digital bridge can sustain centuries-old art.

Three Key PMI Insights

Evolving risk frameworks for emerging technologies doesn’t require reinventing the wheel. You simply need focused, structured action.

1. Empathy and adaptability drive effective stakeholder engagement.

2. AI and technology are accessible, but solutions must align with real-world conditions.

3. Product–market fit must be validated continuously to ensure lasting benefits realization.

The Bigger Picture

As AI expands, so do opportunities for project professionals to serve communities overlooked by traditional markets. Creative Strokes Hub proves giving back doesn’t mean sacrificing viability—it means reimagining how technology creates value. Karishma concludes, “Social impact is the mission. Technology is simply the tool."

The invitation is clear: our PM skills are exactly what social initiatives need. The technology is ready. The communities are waiting. The only question is: what impact do we want to make?

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Karishma Jain

Founder • Creative Strokes Hub • Singapore

Karishma Jain (Artist, Chartered Accountant & CFA L3 Candidate) embodies a rare duality: a decade in high-stakes finance blended with the soul of an artist. Being an artist herself and raised in a business family, she honed entrepreneurial skills while leading Finance Transformation, FP&A, Forensics, and Controllership across technology, hospitality, and consumer companies—from Series A startups to Pre-IPO giants. This experience in scaling and optimizing businesses through strategic planning and technology became the launchpad for her venture, Creative Strokes Hub (www.creativestrokeshub.com).

At Creative Strokes Hub, Karishma delivers authentic handmade oil and acrylic paintings, applying the clarity and integrity refined in corporate life to build a purpose-driven enterprise. She ensures fair compensation and sustainable access for artists, proving that true leadership merges analytical rigor with creative passion—extending far beyond the balance sheet.